Press Contact: Deborah Burns, Burns Communications, LLC deborah@burnscommunications.net www.burnscommunications.net (203) 257.3163 OR (203) 331.0677 NANO PET PRODUCTS TO DEBUT DOG GONE SMART™ WEAR FOR THE FIRST TIME AT THE 20TH ANNUAL BACKER PET INDUSTRY TRADE SHOW MAY 16-18 Company Has Worldwide License for Revolutionary Nanotechnology For The Pet Industry WILTON, Conn., & BALTIMORE, Maryland, May 15, 2008 - Nano Pet Products, LLC, a Wilton, Connecticut-based company dedicated to bringing cleaner and healthier pet products to pet owners worldwide through nanotechnology, will debut its new line of Dog Gone Smart™ Wear dog apparel to retailers at Backer’s 20th Annual Pet Industry Spring Trade Show, May 16-18, 2008 at the Baltimore Convention Center. The company manufactures and designs state-of-the-art pet products that utilize a unique blend of patented and award-winning NanoSphere® performance finishes based on nano-technology. Please stop by Exhibitor Booth 245 to learn more. This is the third year that the company will be exhibiting. “We are committed to offering pet products that are integral to not only the continued health and well-being of pets, but also to our environment,” said Chris Onthank, founder of Nano Pet Products, LLC worldwide licensee of Schoeller® Technologies’ NanoSphere® performance finishes which meet the rigorous environmental standard of the European Bluesign® health seal of approval. Focus on the environment and “going green” is of increased interest to buyers and exhibitors at this year’s Backer Spring Trade Show. A respected leader in the constantly evolving pet trade industry, H.H. Backer Associates has been a progressive force since 1967 with its trade shows, magazines and educational conferences. The Dog Gone Smart™ Bed and Dog Gone Smart™ Wear products are exceptional because: * They incorporate the NanoSphere® technology, making them extremely resistant to liquids, dirt, coat oils, and stains so the beds and the dog apparel stay clean, naturally. * They afford pet owners significant savings as the beds and dog apparel stay clean longer, are highly durable and abrasion resistant, are lab tested and 100% functional and look like new even up to 50 washing cycles. *They dry much faster than normal dog beds, which is also good for the environment. * The products are also bacteriostatic which inhibits the growth of odor causing bacteria, yet does not affect the natural flora of the pet’s skin, creating a healthier environment for your dog. * They are made from 100% pure cotton canvas, are hypoallergenic, and will satisfy the most discerning pet owner and even the most demanding pet. According to The American Pet Products Manufacturers Association Inc.’s (APPMA) 2008 survey, pet owners will spend over $43.4 billion on their pets this year, which is more than double what they spent a little more than a decade ago. More than 46% of pet owners purchased dog apparel in the last 12 months, and more than 26% of pet owners purchased dog beds. These purchases are on the rise as pet owners consider the well-being of their animals ahead of their own personal pleasure, spending more money on their pets than they do on movies, playing video games and listening to recorded music according to a recent BusinessWeek online survey. Dog Gone Smart™ Wear offers two styles in more than 12 sizes and five different colors. Owners will find that the jacket is an attractive and cost-effective option that owners and their pets will enjoy year after year. These stylish and warm dog jackets can be purchased for between $35 and $65. Currently, Nano Pet Products, LLC offers more than 22 styles and sizes of The Dog Gone Smart™ Bed including round, rectangular (both available with Sherpa top), donut, crate pad, and memory therm, each in six different colors. The beds can be purchased from $24.95 for the 15”x20” crate pad, $79.95 for the 27” donut bed, $89.95 for the 26”x34” memory foam bed, and $129.95 for the 42” round Sherpa top bed. All Dog Gone Smart™ Beds use hollow core slick fiber fill that some of the world’s finest pillows are made of, which also allows your dog to nest, yet has wonderful loft and rebounds when your dog leaves its bed. The innovative and classic beds can be purchased at: Woolrich Inc., In the Company of Dogs, store chains like Pet Food Express, Pet People, kennel shops, and from distributors like Super Dog Pet Food Company, Loveland Pet Products, Southeast Pet, and United Pacific Pet. About Nano Pet Products, LLC Nano Pet Products is the worldwide exclusive licensee for canine and certain other pet products of Schoeller’s patented NanoSphere® finishing technology based on nano-technology. Nano Pet Products currently markets The Dog Gone Smart™ Bed brand dog beds and crate pads, as well as Dog Gone Smart™ Wear brand dog apparel, to distributors and retailers throughout the United States, Canada, Australia, and Japan. Engineered at molecular levels, NanoSphere® makes fabric resistant to stain, oil, and liquid. The products are also bacteriostatic which inhibits the growth of odor causing bacteria, yet does not affect the natural flora of the pet’s skin. The technology maintains high ECO-sensitivity with Bluesign® endorsements. NanoSphere® is in use today in leading human clothing applications such as Polo Ralph Lauren, Adidas, North Face, Quicksilver, Canada Goose, Cloudveil, and Hugo Boss. About Schoeller® Technologies AG With its domicile in Switzerland, Schoeller Technologies AG is a globally active licensing company for innovative textile technologies. It furthers the development of new pioneering textile technologies through the deployment of international and interdisciplinary R&D teams and holds the intellectual property rights (patents and trademarks). Besides its allocation of technology and trademark licenses, the company organises the worldwide availability together with selected distribution partners. In addition, Schoeller Technologies AG distributes technology products and supports licensees in technical matters, as well as in marketing and sales.